“This contract brings together two legendary Czech brands,” says Luboš Vlček, head of the ŠKODA AUTO Czech Republic sales unit. “We are very pleased by the confidence that has been shown in our range of models. ŠKODA cars impress with their peerless combination of top-class quality, high value in use, superlative reliability and low operating and service costs. And that’s not forgetting the densest service network in the Czech Republic and the professional services of our service partners,” adds Luboš Vlček.
It was this set of factors that won over the Kofola management. After several months’ tendering procedure, the company decided that it would be relying on ŠKODA models for the foreseeable future. Besides economic criteria such as price and operating costs, the outcome of assiduously conducted test drives was also taken into account. Kofola makes the same-named cola-type beverage and other soft drinks. The Krnov-based company’s drinks enjoy widespread popularity, especially in the Czech Republic and elsewhere in Central Europe.
ŠKODA AUTO’s latest contract reaffirms its eminent position on the domestic fleet market. In 2013, the carmaker delivered a record number of vehicles to corporate and government customers across the Czech Republic, giving it a 37% share of the country’s overall fleet market. ŠKODA cars take up all top five positions in the chart of bestselling company cars in 2013. Top of the pile is the ŠKODA Octavia, followed by the ŠKODA Fabia, Rapid, Superb and Citigo.
The popularity of the ŠKODA models has been underscored by a raft of fleet awards. In the ALD Automotive Fleet Awards 2013 and the Flotila Magazine’s poll on the most successful fleet vehicle, ŠKODA came top in four categories and second in another five. ŠKODA models are also thriving among business customers beyond the Czech Republic. Last year, the new ŠKODA Octavia snagged three fleet awards in Germany: Flotten-Award, Firmenauto des Jahres, and Chef-Kombi des Jahres.